Growth Product Manager: Web & Conversion

Stockholm (hybrid)

Full-time

Remote possible

ABOUT THE JOB

We're looking for a Growth Product Manager who is a hands-on builder and can own conversion from insight to impact, end to end: from the first hypothesis to the live experiment to the number that proves it worked. You'll dig into why visitors don't buy, form hypotheses, build experiments, and ship the changes yourself.

This role is focused on our e-commerce funnel: landing pages, product pages, checkout, and everything in between. You're product-minded, data-driven and technically capable, someone who can move between customer insight, analytics, copy, design and code.

ABOUT ALBA

Alba Health's mission is to stop chronic diseases from childhood and empower families to achieve a healthy lifestyle, through gut microbiome testing, AI-powered health guidance, and human coaching. Our tests are built on science: DNA sequencing based on deep shotgun metagenomics, machine learning and generative AI. We are the first and only company mapping the gut microbiome in childhood longitudinally and have research collaborations with leading universities like Karolinska Institute.

Alba raised $6 million in funding from top investors, including Voima Ventures, Octopus Ventures, the founder of Oura ring ($11 billion valuation), and the Novo Nordisk Foundation. It's been featured in Forbes, The Guardian, BBC podcast and won 4 awards for pioneering gut health.

Our website is our storefront and one of Alba's biggest growth levers, and we want someone to fully own that journey from landing page to checkout.

WHAT YOU'LL DO

Own web conversion across Alba's e-commerce funnel, from figuring out why visitors don't buy, to building and shipping the fix yourself, to proving it actually worked.

Understand why people drop off. Dig into customer behaviour, session data, funnel analytics and qualitative feedback before jumping to what to test.
Own the e-commerce conversion funnel. Take responsibility for the journey from landing page to checkout, with a focus on conversion and revenue.
Build and ship yourself. Take ideas from hypothesis to something live. That might mean building a landing page, implementing tracking, wiring up an experiment, changing frontend code, or using AI tools to prototype and ship a new experience.
Treat messaging as part of the product. Work on the words, positioning and UX that help visitors understand why Alba is valuable, and turn that understanding into action.
Run experiments and iterate fast. Design and run A/B tests, understand statistical noise, and know the difference between a promising signal and a real result. Learn quickly, double down on what works and kill what doesn't.
Work closely with marketing. Understand what's driving traffic in, how different audiences behave, and where the funnel is leaking.
Use AI as a force multiplier. Use modern AI tools to research, prototype, build, debug and ship, and continuously find ways to move faster without compromising quality.

WHAT WE'RE LOOKING FOR

Product mindset

You think in problems, hypotheses and outcomes, not tasks and outputs, and bias toward action and learning.
You're curious about customers and connect customer insight to product and business outcomes.

E-commerce & technical execution

You have hands-on experience with DTC e-commerce, ideally with a subscription element, and are comfortable setting up and working with a CMS and commerce platform. We currently use Framer with Framer Commerce, integrated with Shopify.

Analytics & experimentation

You're comfortable with funnel data and A/B testing.
You have experience with CRO on conversion-heavy consumer e-commerce, DTC or subscription products.

Communication & collaboration

You're a clear communicator who can work effectively across product, marketing and engineering.
You're comfortable working independently in a small, fast-moving team.
You have strong copywriting and messaging instincts.
You have international experience: Alba operates across multiple markets, and you're comfortable adapting messaging, positioning and strategy for different audiences and cultures.

NICE TO HAVE

Experience in healthcare, health-tech, or the US market.

WHAT WE OFFER

Competitive stock option program and salary, making you an owner of the company, with fast career growth as you build a highly innovative company from scratch and own a core, revenue-driving part of the business
Significant possibility to impact human- and child health in a mission-driven startup
Office at Helio GT30, a co-working space in Östermalm, Stockholm